2003 Commemorative 50 Yr. Celebration Advertising Chronicle

2003 represents a very important milestone for AMCA as we celebrate the 50^th anniversary of our organization. The knowledge and breeding programs of our founding members have had a lasting influence on our breed. Over the last few decades many breeders have become dedicated to this breed and have aspired to the goals of preserving the breed’s heritage and having a positive influence on the future.

From listening to the membership there appears to be a quest for information about what has preceded their involvement in the breed. Since this is such a landmark year for AMCA, we have decided to do something special to help quench the thirst for knowledge by offering a very special advertising chronicle.

This special advertising edition will be in a separate catalog from the entry listing and will be divided into two major sections as described below.

1. Pedigree Chronicle:

A pedigree can be a roadmap of all that has gone into making a dog/bitch what he/she is, and it can also serve as a wonderful guide to all he/she will potentially bring to any breeding. A well planned future benefits from the knowledge of the past. We wish to provide a chronicle of dogs and bitches that will hopefully aid you in future plans for improving the breed and to celebrate the achievements of our Malamutes then and now.  We hope that the membership supports this endeavor by providing advertising contributions for the following categories.

1. Dogs from the past:

This will include foundation dogs, any dogs that are no longer with us and/or retired from the show ring. This will give everyone a chance to see some of the dogs in their pedigrees that they would not normally get to see.

2. Dogs of the present:

This will include dogs currently being shown and/or used for breeding or just the current star in your life. 

3. Dogs in the future:

This will be our up and coming “stars”.

Each advertisement in this section will be sold as a two page layout and will follow a basic layout to optimize valuable information for the readers. The 1^st page layout for each represented kennel will include an introduction page followed by a standardized photo/pedigree page for each dog.  Additional 2 page layouts may be purchased to advertise additional dogs without the intro page.

Example:          Page 1 – Kennel Information Layout Page will include information regarding the advertised dogs or kennel.

Page 2 – Standardized format which includes photo of dog/bitch along with pedigree and all relevant information.

Additional 2 page layouts can be purchased to depict additional dogs from the same kennel and will follow the Page 2 format stated above.

Each advertiser will be required to provide a 3 generation pedigree.  AMCA Truth in Advertising Policy requires OFA and CHD #’s.  If not provided, the words “None Provided” will be used. If Cerf clearance is stated, # must be provided.

2. Regular Specialty Advertising: 

Available to anyone wishing to advertise dogs, products, services  or well wisher ads which will not following the previously mentioned format or page requirements.

Advertising Rates & Deadlines

Pay using your

All inquiries and ad material should be directed to:

Laurie Wells
Advertising Chair
7 Mitchell St.
Merrimack, NH  03054-3044
Phone:  603-424-3218